Experience laundry so soft you’ll be fighting over who gets to fold it. Grove Co. Fabric Softener is formulated to freshen and soften without any dyes, phthalates, or parabens, so you can achieve hotel-soft sheets and towels, cloudlike clothing, and more. Use our Reusable Silicone Laundry Measuring Cup to get just the right dose while reducing waste. First-time buyer? Check out our Fabric Softener + Dosing Cup Bundle, which includes our “buy once, use forever” Reusable Silicone Laundry Measuring Cup. Perfect for mess-free measuring, this handy little cup can be stored right in your detergent tray. Then when you’re out of detergent, you can recycle the paper carton and come right back here for a refill. Highlights: Free of dyes, phthalates, and parabens. Formulated to soften and freshen your laundry while reducing static. Keeps clothing, linen, towels, and more smelling irresistibly fresh. Ultra-concentrated formula — use just 2 tablespoons (22 mL) per load. Pair with Grove Co. Reusable Silicone Laundry Measuring Cup for easy dosing without waste. Crafted with 79% bio-based ingredients. Safe to use on colors and whites. Works in all water temperatures. Compatible with all machines, including high-efficiency. Lavender Blossom & Thyme Let this soothing blend of earthy lavender, herbs, and cedarwood transport you to a sun-warmed lavender field at dusk. Sea Salt & Indigo Inspired by the wild Northern California coastline — smells like cold sand and the sea breeze weaving through dune grass, wildflowers, and wave-tossed driftwood.