GUILT-FREE GLAMOUR!® Purple Haze is a warm, very dark purple hair dye that leaves purple tones on virgin, unbleached hair. For best results, we recommend lightening hair to medium level 7 blonde or lighter before use. Purple Haze® is named after a Jimi Hendrix song, and is very popular among Dye Hard fans. For the 2014 Met Ball, celebrity stylist Ted Gibson used this dye to tint the locks of Oscar-winner Lupita Nyong'o. Also available in our Classic High Voltage Cream Formula! WEAR IT LOUD!® Details: Style: Amplified Semi-Permanent Hair Dye Color: Purple Haze Color Description -  Warm Dark Purple Hair Dye Volume: 4oz / 118ml Ingredients: Vegan Friendly, PPD Free! Additional Features: Benefits of Conditioning Hair, Resealable Tub For Longer Use, Comes With Instructions, Longer Lasting Formula with 30% More Pigment Duration: up to 6-8 weeks with proper hair care For Best Results: See Instructions Tab  Tested on celebrities, not animals™.