GUILT-FREE GLAMOUR!®Cleo Rose is a bright, warm magenta hair dye. Cleo Rose can give rosy tones to virgin, unbleached hair, but for best results, we recommend lightening hair to a light level 8 blonde or lighter before use. The color's namesake is the iconic actress Cleo Rose, one of Tish and Snooky's dearest friends. Europe's answer to Marilyn Monroe and Jayne Mansfield, Cleo appeared in a variety of films in the 1960's. This is our EU compliant formula Details: Style: Classic Semi-Permanent Hair Dye Color: Cleo Rose Color Description -  Warm Rosy Pink Hair Dye Volume: 4oz / 118ml Ingredients: Vegan Friendly, PPD Free! Additional Features: Benefits of Conditioning Hair, Resealable Tub For Longer Use, Comes With Instructions Duration: 4 - 6 weeks For Best Results: See Instructions Tab  Tested on celebrities, not animals™.