GUILT-FREE GLAMOUR!®Plum Passion® is a warm-toned purple hair dye with red undertones that'll make hair look like its namesake. Plum Passion® also gives purple hues to virgin, unbleached hair but for best results, we recommend lightening hair to a medium level 7 blonde or lighter before use. Details: Style: Classic Semi-Permanent Hair Dye Color: Plum Passion® Color Description -  Warm Toned Purple Hair Dye Volume: 4oz / 118ml Ingredients: Vegan Friendly, PPD Free! Additional Features: Benefits of Conditioning Hair, Resealable Tub For Longer Use, Comes With Instructions Duration: 4 - 6 weeks For Best Results: See Instructions Tab  Tested on celebrities, not animals™.