GUILT-FREE GLAMOUR!®Electric Amethyst AMPLIFIED is a bright purple hair dye with violet/blue undertones. For best results, always use semipermanent hair color on pre-lightened level 7/8 blonde before applying. This color dilutes to a gorgeous lilac on platinum hair when mixed with softer shades or Pastelizer! Want to deepen it? Just add tiny drops of Raven! Our Amplified Color formula contains up to 30% more pigment than it's classic counterpart!  WEAR IT LOUD® Details: Style: Amplified Semi-Permanent Hair Dye Color: Electric Amethyst Color Description -  Cool Blue Violet Hair Dye Volume: 4oz / 118ml Ingredients: Vegan Friendly, PPD Free! Additional Features: Benefits of Conditioning Hair, Resealable Tub For Longer Use, Comes With Instructions Duration: up to 6-8 weeks with proper hair care For Best Results: See Instructions Tab  Tested on celebrities, not animals™.