Molecule 01 is unlike anything you will ever wear. It is one of the most mysteriously alluring scents wrapped in simplicity. For us, the phenomenon of Molecule 01 came completely out of left field. When we first encountered it in 2005, our first impression was that we couldn't smell a thing. We weren't sure what to think, but we wore it just as the description urged us to do, and didn't really notice the subtle scent on ourselves. The response from others, however, was undeniable. Each time we wore it, somebody would ask what we were wearing. It was astonishing how predictably this occurred. Molecule 01 is an aroma chemical, which are used in virtually all modern fragrances to recreate scents like jasmine or cedar or a host of other familiar olfactory favorites. This fragrance, however, is the first to to pay homage to Iso E Super, which you probably know as a sweet sandalwood/cedar-like smell. Because Molecule 01 is an aroma chemical rather than a perfume, it behaves differently. You have to wear it to understand it. If you have a bottle Molecule and feel that it smells of nothing, be patient. Keep using it. The velvety woody note is highly sensitive to body chemistry and twists and turns as it evolves, combining with the wearers' own natural scent to create an extraordinary alluring quality. The science of scent is truly on display and is sure to delight those woody fragrance aficionados who love to venture forth and discover something devastatingly unique. A true phenomenon in its own right.