THE SHINE OF A GLOSS WITHTHE INTENSE SATURATION & COVERAGE OF A LACQUER   The Color Gels stylists love, now upgraded!  Versatile, reliable and dynamic permanent haircolor Select Dye System contains 100% oxidative, UV-stable, long-lasting dyes for holding power and resisting fading Formulated with a traditional 10-level system WHAT IT IS Permanent liquid haircolor with intense saturation and lacquer shine. Great for gray coverage and quick processing time. WHAT IT DOES • Express application and processing time • Maximum saturation, shine and up to 100% gray coverage • New red technologies to guarantee vibrant, long-lasting red results • 1:1 shade match with your favorite demi permanent color, Redken Shades EQ Gloss, for easy refresh • New formula is used with Redken Pro-Oxide Cream developer. You may also like REDKEN - BLONDE IDOL BLUE OIL LIGHTENING SYSTEM KIT REDKEN - SHADES EQ GLOSS DEMI-PERMANENT EQUALIZING CONDITIONING COLOR - CRYSTAL CLEAR REDKEN COLOR FUSION - FASHION COLLECTION ADVANCED PERFORMANCE PERMANENT COLOR CREAM 2 OZ.