WHAT IT IS Semi-permanent haircolor in 12 vibrant, stay-true hues plus Clear - no mess, no bleed. WHAT IT DOES Provides conditioning haircolor that lasts up to 12 shampoos without fade Clear can be mixed with all colors to dilute the tone and lighten the deposit Acidic cream formula conditions and seals the cuticle No developer required. Mix and match for custom color Can be applied to both natural and previously colored hair WHAT ELSE YOU NEED TO KNOW Use Pre Art Treatment or a Shades EQ Gloss to even out client's starting color before applying City Beats HOW TO Apply City Beats directly to pre-lightened, clean, towel-dried hair. The lighter your starting level, the brighter your end result will be. Apply with brush and bowl. Avoid direct application to the scalp as staining may occur. Process at room temperature for 20 minutes. Do not use heat. For more vibrancy, increase processing time to 30 minutes.PRO TIP: The City Beats acidic formula conditions and seals the hair's cuticle. Colors stay true for up to 12 shampoos. No developer required! Use City Beats straight from the tube on hair that is 80-100% dry for best results. City Beats can be used on both natural and pre-lightened hair. The lighter your starting level, the brighter your end result will be! You may also like REDKEN CHROMATICS - PRISMATIC PERMANENT HAIRCOLOR REDKEN CHROMATICS - BEYOND COVER PERMANENT HAIRCOLOR REDKEN CHROMATICS - REMIXED PERMANENT HAIRCOLOR