What It Is Shades EQ Gloss is a vegan Acidic Demi-Permanent Hair Color used to gloss, tone, and refresh color. What It Does • Use to enhance, enrich, change, match, tone down or intensify natural or color-treated hair• Tone pre-lightened or highlighted hair• Refresh and renew faded mid-shaft and ends • Restore color to highlights • Correct uneven, brassy, or overly vibrant colors  What Else You Need to Know Exclusive to Redken: Why settle for less than number 1? • Shades EQ is the #1 Acidic Demi Permanent Hair color in the United States Shades EQ is the healthiest way to tone! • It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine! • With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift. Shades EQ provides the industry's best true violet acidic toner! • The best-selling 09V is every stylist's must-have. How To • Mix in a 1:1 ratio with Shades EQ Processing Solution• Shades EQ Gloss may be applied with a bowl and brush or bottle and may be diluted with Crystal Clear to lessen intensity or customize any shade• Process at room temperature for 20 minutes, up to 40 minutes for gray hair• For resistant hair, process for 15 minutes with plastic cap under pre-heated warm dryer. Remove cap and cool for 5 minutes• For resistant gray hair, process 20 minutes with plastic cap under pre-heated warm dryer. Remove cap and process for additional 20 minutes at room temperature• Follow with Color Extend Shampoo and Conditioner   PRO TIPS: • Shades EQ is the perfect choice for enhancing, enriching, toning down or intensifying natural or color-treated hair! Use to refresh and renew faded color at the mid-shaft and ends (zones 2 and 3) while processing permanent color at the regrowth (zone 1). • Shades EQ is great for blending gray hair without lifting the hair's natural pigment. It can also be used to correct uneven, brassy or overly vibrant tones.