SHADES EQ IS AN ACIDIC HAIRCOLOR: Shades EQ hair gloss is an acidic demi-permanent haircolor. You may be wondering what makes acidic haircolor unique. Acidic demi-permanent haircolor offers gentle processing on the hair for outstanding condition and shine benefits. All of Redken's Shades EQ gloss shades are acidic and provide an extensive array of shade options. With its gentle acidic formula, Shades EQ is not only perfect for achieving any customized color you want, but it also provides shine-enhancing benefits for healthy, beautiful hair color.  NO AMMONIA:  Shades EQ is formulated without ammonia, so you won’t have to deal with any overpowering smell or any discomfort while the color processes. ADDS SHINE: Have we mentioned just how glossy your hair will be after a Shades EQ hair gloss service? The formula is infused with wheat amino acids that help to condition the hair and leave it looking super shiny. COLOR CORRECTING HAIRCOLOR: It's time to kiss brassy ends and regrown roots goodbye! Any type of discoloration or fading is immediately corrected after a Shades EQ service. Once applied to the hair, the formula gently blends and tones the hair to create a gorgeous finish. TAKES ONLY 20 MINUTES: You read that right. Shades EQ only takes 20 minutes to process once it’s applied. It’s a quick, easy service for those who want gorgeous hair color in an instant. You may also like REDKEN - DRY SHAMPOO POWDER 02 2.1OZ.  REDKEN - SHADES EQ GLOSS W/ BONDER INSIDE 2 FL OZ REDKEN - BLONDE IDOL BLUE OIL LIGHTENING SYSTEM KIT