Oral-B Sensitive Teeth Protect All Day Protection toothpaste provides immediate relief from sensitivity pain* and strengthens gums for clinically proven healthy gums*when used as directed*starts working immediately by blocking tubules# oral-b # toothpaste # sensitiveOral-B's breakthrough ACTIVSHIELD FORMULA delivers 2-in-1 benefit of refreshing sensitivity relief and clinically proven healthy gums.Creates a shield of protection against food/drink triggers for sensitivity reliefNeutralises harmful plaque bacteria at the gum line to promote gum health.80% of sensitivity actually starts at the gumline. Strengthen gums to protect against future sensitivity.Contains active Stannous fluoride.