Red Bull Energy Drink, 250ml (4 Pack) RED BULL GIVES YOU WINGS Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed a new product and a unique marketing concept and launched Red Bull Energy Drink on April 1, 1987 in Austria. A brand new product category - Energy Drinks - was born. WHEN TO DRINK Appreciated worldwide by top athletes, students, busy professionals and travellers on long journeys. WHAT'S INSIDE THE CAN Caffeine: Caffeine was already known by ancient civilisations. They consumed it from natural sources like tea, coffee, cacao beans and cola nuts and appreciated its stimulating effects on the human body.Taurine: Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes.B-group vitamins: Vitamins are essential micronutrients that are required for maintaining normal body functions.Sugars: Red Bull Energy Drink is made with sugar sourced from sugar beets. Alpine Water: Naturally, water is a main ingredient of Red Bull.Red Bull Energy Drink's special formula contains ingredients of high quality: Caffeine, Taurine, B-Group Vitamins, Sugars, Alpine Water.One 250ml can of Red Bull Energy Drink contains 80 mg of caffeine, about the same amount as in a cup of home-brewed coffee.The amount of sugars in a can of Red Bull Energy Drink is comparable to the level of sugars in an equivalent amount of apple or orange juice - 11 g per 100 ml.Red Bull cans are made of 100% recyclable aluminium.