Specifically made for blonde and gray hair, Purple Rain balances brassy tones, smooths frizz and repairs damage.  Formulated with nutrient-rich organic açai oil to completely transform the look, health and feel of your hair.  Açai's natural purple color corrects yellow undertones. While it's high concentration of antioxidants keep your locks shiny and protected from both environmental and chemical damage.  Aloe vera hydrates from root to tip Açai oil locks in moisture & tames frizz  Healthy fats add elasticity for less breakage Antioxidants protect hair from damage Each bar lasts 75-90 washes. (Although some customers tell us they've lasted over a year!) Essential oil blend: bergamot, cinnamon, orange, vanilla, lemon and anise.