say hello to a thoughtfully crafted paste that helps brush away plaque, shows tartar who's boss, and naturally whitens with mighty minerals by removing surface stains. this fab antiplaque and whitening formula also tames bad breath and moisturizes. bonus: it also includes epically refreshing farm grown peppermint, tea tree oil, and coconut oil for extra friendliness. plus, it's free of peroxide, artificial sweeteners, artificial flavors, dyes, SLS, parabens, and titanium dioxide. #brushhappy