This coffee is close to our heart. Every bean is dedicated to individuals and families affected by Alzheimer’s. We hope that this roast delivers an exceptional coffee experience while elevating public consciousness that works toward Alzheimer’s prevention. $2 of every bag goes toward Hilarity for Charity and their work in the fight against Alzheimer’s. USDA Organic Certified Hand-Picked Specialty-Grade Sustainably Grown 3rd Party Tested for Mold & Toxins Roasted to Retain Natural Antioxidants Smithsonian Bird Friendly ROAST LEVEL: Dark TASTE PROFILE Raspberry Chocolate Honey ABOUT THE CAUSE: $2 from each bag sold will be donated to Hilarity for Charity (HFC), a national non-profit organization that aims to care for families impacted by Alzheimer’s disease, inspire the next generation of Alzheimer’s advocates, and be a leader in brain health research and education. ABOUT THE COFFEE: Founder’s Roast is the first coffee from Purity’s coffee farm, Monte Bonito, in Colombia. Research shows strong associations between regular coffee consumption and protection against the onset of neurodegenerative diseases such as Alzheimer’s and Parkinson’s. Explore our research on coffee's cognitive benefits in our Literature Review on Coffee, Dementia, and Cognition. Brewing recommendations: Use clean, fresh, chemical-free water with some mineral content. Grind coffee fresh to match your brewing method. Use water around 200 degrees F (93 degrees C). Keep brewing equipment clean. Store coffee beans in an airtight container away from light, heat, and moisture. One 12 oz bag = about 25-30 8 oz cups of coffee