This is the most value-driven formula on the market. While most companies have underdosed, 20 serving tubs, we chose to do it differently. 30 servings, 24g per serving ($1.50 per serving), natural coloring from Red Beet powder. Every single ingredient has a purpose:  9g Citrulline Malate for performance and pump, 500mg Alpha GPC for focus and mental acuity, 2.5g Betaine Anhydrous for muscle growth. We also add Theanine in addition to the Caffeine so you have a smooth, crash free workout and transition to the rest of your day without any consequences! We used the ingredients without flavoring for 5 years before creating this product. Every single flavor is delicious, and you will find yourself enjoying your pre workout again.