The concept of Starset is a multimedia experience with a cinematic rock band at the center. The narrative, branding and music driving the new campaign is fully integrated and is set in a near future and centered around showcasing the positive and negative effects of technology on society - futuristic on one side, post-apocalyptic on the other. Think Tron meets Mad Max. They're harnessing the power of their rabid core fan base and influencer supporters to hack traditional forms of music promotion and do something truly innovative, as appealing for the Comicon crowd wanting to deep dive into the story as casual listeners.