Senjin no Mukashi Matcha is a luxurious blend that combines a rich umami flavour with the distinctive "ooika" aroma, which is characteristic of shade-grown tea leaves. This matcha is crafted using young tea buds, imparting a fresh and vibrant "mirume-ka" fragrance. The result is a matcha with a deep, full-bodied flavour and an inviting aroma, making it a delightful choice for enjoying both in traditional tea ceremonies and at home. Senjin no Mukashi is recommended for use as koicha (thick tea) during tea gatherings, offering a premium experience for discerning matcha enthusiasts. About Yamamasa Koyamaen Yamamasa Koyamaen traces its roots back to the early Edo period when the family's ancestors began cultivating and producing tea in the Uji-Okura region. For generations, they have passed down their traditional techniques, continuing to refine and perfect the art of tea production. Known for selecting superior tea cultivars, Yamamasa Koyamaen has been honoured with 18 distinguished tea names from the grand masters of various schools of the Japanese tea ceremony. Today, Yamamasa Koyamaen is a leading producer and wholesaler of premium teas, including matcha, gyokuro, and sencha, supplying over a thousand tea retailers, tea utensil shops, department stores, and businesses across Japan and internationally. The company, which celebrated its 160th anniversary in 2021, maintains full control over its matcha production process, from cultivation to grinding, ensuring the highest quality in every batch.