A lash growth treatment serum with a difference.  Powered by RootBoost Technology: Clinically backed botanical, vitamin & peptide complex Developed with Experts: Award-winning trichologists, dermatologists & Ophthalmologist tested Root 1 delivers 4-in-1 results in 3-12 weeks: Encourages new lash growth Helps existing lashes grow Reduces brittleness by sealing in moisture Supports the lash cycle by extending the growth (anagen) phase Most mainstream lash serums use prostaglandin analogues - hormone-like compounds originally found in glaucoma medication. These can cause harmful side effects such as: Eyelid darkening Irritation and redness Orbital fat loss (sunken eyes) Iris color changes They’re often hidden by brands under 15–20 confusing INCI names! SOWN is 100% prostaglandin-free + hormone-free.Safe for eyes, gentle on skin, and suitable for sensitive eyes + contact lens wearers.