After 50+ iterations and a decade of holding the top spot, AG1 Next Gen is the first structural rebuild since 2016, and they've partnered with us at Checkmate to bring their new product to you.
The greens powder market has gotten loud. Dozens of newer brands promising cleaner labels, punchier flavours, and lower prices have crowded the shelf over the last three years. And yet the scoop most people still reach for is the same one: AG1.
That stubborn default is worth interrogating, because AG1 just did the biggest thing the category has seen in nearly a decade. In May 2025, the brand launched AG1 Next Gen, its first structural reformulation since 2016. Not a tweak. Not a line extension. A rebuilt product, backed by clinical trials, new ingredients, a bigger scoop, and a packaging pivot that changes how you actually use the thing.
Almost a year in, enough data is in to make a call. Here's what's worth knowing, and how you can get 20% off your purchase.
The formula, genuinely rebuilt
AG1 Next Gen moved from 75 ingredients to 83, with the scoop size bumped from 12g to 13g to accommodate. Five new probiotic strains were added, each targeting a specific role in digestive and immune health. New vitamins and minerals were dialled in to plug gaps the brand identified in common modern diets, even healthy ones.
The part that's unusual for the supplement category: AG1 pushed the launch back specifically to run human clinical trials on the finished formula, not just the individual ingredients. CEO Kat Cole has talked publicly about wanting evidence on what the product actually does when someone drinks it every day, rather than relying on ingredient-level research. That's a meaningful distinction in a category where most brands cite the spirulina study and call it a day.
AG1 Next Gen
The travel sticks, finally
The quiet winner of the Next Gen launch is packaging. For the first time, AG1 is offering single-serve travel sticks as a dedicated SKU rather than an afterthought. Shelf-stable, TSA-friendly, dense enough to throw a week's worth in a Dopp kit without noticing.
Anyone who's actually tried to maintain a daily supplement habit knows the problem: the canister lives on the kitchen counter, which means the habit lives there too. The second you travel, the routine collapses. The travel sticks solve that. If you're on the road more than three days a month, this is the format that decides whether you stick with the product.
AG1 Next Gen Travel Sticks
The new flavour options
Next Gen also broke AG1's long-running single-flavour rule. The brand launched a set of additional flavour variants post-relaunch, which is a small but telling signal. The original (the "green taste" every podcast host joked about) was polarising enough that plenty of would-be subscribers never finished the first pouch. The expanded lineup, available in both canister and travel-stick formats, takes one of the biggest retention risks off the table.
The subscription math
AG1 is subscription-first, and the pricing still reflects that. Next Gen retails at $79 per month on subscription, $99 for a one-time order. New subscribers still get a welcome kit (shaker, canister, scoop, plus a run of travel packs) designed to put the product on your counter rather than in a drawer.
The price is not small. That's the ongoing argument against AG1. The counter-argument is what the subscription actually buys: NSF Certified for Sport status, third-party testing, a formula that now has finished-product trial data behind it, and a company that has updated its recipe more than 50 times since launch rather than shipping and forgetting.
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Why AG1, still
The honest case for AG1 in 2026 is not that it's magic. It's that the category it pioneered has gotten crowded, and the brand responded by actually rebuilding the product rather than coasting on first-mover advantage. In a space full of copycats, that's the differentiator that matters.
Checkmate is proud to work with AG1, and we cannot wait to help you empower your health with Next Gen.