Black Friday Is No Longer Just One Day, It’s a Moving Target

Black Friday used to be simple: one day, huge discounts, and a reason to wake up at 4 a.m. to battle crowds for the best deals. But those days are long gone. What started as a single shopping day has now stretched into weeks, and for some brands, months, of nonstop online sales. Major retailers are kicking off promotions as early as mid-November and extending them well into December.

With this extended season comes a new challenge: prices are changing constantly. One day an item is 20% off, the next day it jumps to 40%, and by the end of the week it might hit 70% off. Retailers adjust prices, which means the “best” deal is always shifting.

Trying to track these changes manually is practically a full-time job.

So How Do You Know When You’re Actually Getting the Best Deal?

Here’s the trick: you shouldn’t be monitoring prices yourself at all. This is where Checkmate comes in.

When you save items to a Checkmate Collection, Checkmate automatically tracks every price change for you. Instead of refreshing product pages, comparing sites, or worrying about missing a better discount tomorrow, you simply save the item once. Checkmate watches it in the background and alerts you when the price drops, when a better offer appears, or when a stacked discount becomes available. The best price served right to you.

How to Shop the Season Smarter (and Easier)

The smartest way to navigate this unpredictable, month-long sale season is simple:

Save every item on your list to Checkmate.

Then just… wait.

As Checkmate tracks your items, you’ll get notified at the moment the price hits its peak savings.

The Bottom Line

Black Friday has evolved into a marathon, not a sprint. Prices rise, fall, and shift multiple times throughout the season, making it nearly impossible to know when to buy, unless you have something keeping watch for you.

By saving items to a Checkmate Collection, you let Checkmate do the heavy lifting.

You get the best deal, without the stress.

Smart shopping isn’t about hunting, it’s about letting the deals come to you.