<p><strong>What it is</strong>: Lip Chic is a revolutionary hybrid that combines the rich, even coverage of a lipstick with the high-shine and plumping effects of a gloss.</p><p><strong>What it does</strong>: It goes on with an incredibly soft, lightweight texture as it helps to smooth and firm the lips. Added collagen gives lips a boost, leaving them fuller and decidedly more youthful in appearance, while never irritating.</p><p><strong>How to use</strong>: Apply directly to the lips. Start in the middle and work the color outward.</p>