24-hour life-proof formula delivers an effortless, easy-to-blend application with the perfect amount of playtime. Creamy color glides onto lids, providing rich payoff for a range of chic, customizable eye looks. Fade-proof, crease-proof, transfer-proof, smudge-proof, sweat-proof, and water-proof. TOPLINE BENEFITS:• 24HR Life Proof Wear• Comfortable, Rich Color• Gliding Creamy Texture CLAIMS:• 24-hour Long wear*• 24-hour Crease-proof wear• 24-hour Smudge-proof wear• 24-hour Fade-proof wear*• 24-hour Transfer-proof wear• Sweat proof & Waterproof• Dermatologist Approved• Ophthalmologist Tested• Suitable for Sensitive Skin• Safe for Contact Lens Wearers *Based on trainer technician clinical evaluation CONSUMER CLAIMS:• 100% of participants answered this eyeshadow is easier to use than my current eyeshadow formula after 24HRs of wear• 100% of participants answered this eyeshadow delivers creamy, effortless, non-tugging application after 24HRs of wear • 100% of participants answered this eyeshadow has one stroke color payoff & immediate color release after 24HRs of wear• 100% of participants answered this eyeshadow has just the right amount of play time to deliver the look you want after 24HRs of wear• 100% of participants answered the formula is buildable from sheer to an intense look after 24HRs of wear *In a US consumer study of 31 subjects