The silky-smooth formula blends matte & luminous Light Diffusing Pigments for the most natural flush of color. Infused with encapsulated ceramides & blurring powders, this blush has a uniquely creamy feel, smooths the look of skin texture & seamlessly builds from a sheer to a vibrant flush of color. 16HR color-true, long wear* Silky-smooth, buildable color Sweat-, fade-, and streak-proof* *Based upon a clinical study of 30 participants at an independent lab. Key Claims 100% agree it creates an enlivened, healthy flush on cheeks.** 100% agree it smooths skin texture and blurs the look of skin all day/for up to 16 hours.** 100% agree it feels weightless and gives dimension to cheeks all day/for up to 16 hours.** 100% agree it is easy to use, appears natural and never looks overdone.** 96% agree this blush blends and builds seamlessly.****Based upon a consumer perception study of 30 participants at an independent lab. Suitable for all skin types. Safe for sensitive skin. Dermatologist tested. Non-Acnegenic. Non-Comedogenic.