salWHAT IT ISVa-Va-Plump™ Shiny Liquid Lipstick takes lip color to a whole new level of sexy with lasting, bold, bombshell color, and the tingling lip-plumping action that BUXOM is famous for. Available in 20 intensely pigmented shades with vibrant lasting wear. Va-Va-Plump™ Shiny Liquid Lipstick is an all-in-one formula that keeps your lips comfortable and kissable from dusk til’ dawn.WHAT IT DOESThe innovative curved applicator hugs your lips to deliver a precise application and saturated, super-lustrous color in just one swipe. High tech polymers and silicon elastomers make the formula creamy and supple, while helping prevent the intense pigment from smudging or fading. Say buh-bye to the drying, matte liquid lipsticks of the past, because BUXOM’s Va-Va-Plump™ Shiny Liquid Lipstick is the surefire way to find your tingly V-spot and reach your full-on bombshell pout-tential.WHY WE LOVE IT• Lip Plumping• Shiny Bold Color• Comfortable Lasting Wear• Innovative Lip-Hugging Applicator• Paraben and Sulfate FreeWHAT ELSE YOU NEED TO KNOW• 100% of subjects achieved full coverage with one swipe¹• 96% of subjects agree or strongly agree this applicator hugs their lips for an easy application¹• 93% of subjects agree or strongly agree this liquid lipstick has a smooth comfortable finish¹• 89% of subjects agree or strongly agree this liquid lipstick doesn’t feel drying on their lips¹BUXOM’s unique peptide and hyaluronic acid booster helps to support natural collagen, give lips a volumized look, and plump to perfection – without irritation.¹Based on the consumer study of 33 subjects.