<UL><LI>SOY4PLEX Technology: Deep Conditioning, Reflective Shine, Multi-dimensional Shades, and Long-lasting Results</LI><LI> Liquid permanent hair color with up to 100% gray coverage</LI><LI> Easy application with bottle, or bowl and brush</LI><LI> Easily saturates all hair textures</LI><LI> Simple 1:1 mixing ratio</LI><LI> Permanent hair color</LI><LI> Deep conditioning</LI></UL><BR/> <p>Clairol Professional Permanent Liquid Hair Color offers 100% gray coverage with SOY4PLEX for more deep conditioning than the leading professional cream.</p> <p>SOY4PLEX leaves hair deeply conditioned, with more reflective shine, multi-dimensional color and long-lasting results. Featuring a unified numbering system, Clairol Professional Permanent Liquid Hair Color combined Miss Clairol and Torrids to offer a variety of inter-mixable shades in 4 tonal families: Neutral, Ash, Gold and Red.</p> <p>&nbsp;</p> <p><u>Key Benefits:</u></p> <p>84% more conditioning than leading brands, 61% more shine, 100% gray coverage, long lasting, multi-dimensional, and same shade results with additional conditioning benefit of SOY4PLEX Technology creating healthy colored hair.</p> <p style="margin-left: 40px;">1. Deep Conditioning: Soy4plex conditions inside and out.</p> <p style="margin-left: 40px;">2. Long-Lasting Color: Soy4plex color molecules penetrate the cortex of the hair while smoothing out the outer layer of the hair helping to seal in color.</p> <p style="margin-left: 40px;">3. Reflective Shine: A deep conditioned outer layer of the hair forms a highly reflective surface for a healthy shine.</p> <p style="margin-left: 40px;">4. Multidimensional Results: Deeply conditioned hair reflects light to create a multi-dimensional natural look.</p> <p>&nbsp;</p> <p><strong>Clairol Professional Help Line:&nbsp;</strong><span style="font-size:11.0pt"><span style="font-family:&quot;Calibri&quot;,sans-serif"></span></span><span style="font-size:11.0pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">1-800-221-4900</span></span></p> <p style="margin:0in 0in 0.0001pt"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Hotlines are open from 8:30am to 8:30pm Monday &ndash; Friday and 9:00am &ndash; 6:00pm Saturday &amp; Sunday EASTERN TIME.</span></span></p>