Close your eyes. Think “jeans.” Now open. They were 501® Originals, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of modern jeans in existence—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will.The original blue jeansOur signature straight fitA blank canvas for customization and self-expressionThese durable, non-stretch selvedge jeans were woven on a traditional narrow-width shuttle loom—making them highly covetable. Roll up the cuff to show off the selvedge ID.