Free of: Silicone-free, Fragrance-free, Chemical screen-free, Oil-free, Gluten-free What it is: SO PURE. SO TRUE. SO YOU. New Original Pure Serum Liquid Foundation is infused with 93% skincare ingredients and Mineral SPF 20 for a naturally radiant finish - clinically proven to improve skin smoothness in 7 days.*​ What it does: New Original Pure Serum Liquid Foundation is first-of-its-kind formula infused with 93% PURE SKINCARE ingredients - giving a true-to-skin radiant finish with medium coverage. Plumping HYALURONIC ACIDS + hydrating GLYCERIN + skin nourishing WHITE WATER LILY flower for SMOOTHER SKIN IN 7 days*. Why you'll love it: Weightless on the skin, with no white cast, it contains NON-NANO TITANIUM DIOXIDE active to protect skin from damaging UVA, UVB, free-radicals + infrared sunlight with broad-spectrum SPF 20. Ideal for all skin types – even the most sensitive. Non-comedogenic Vegan Available in 30 inclusive shades. Consumer tested: Clinically proven to improve skin smoothness in 7 days* Improves skins tone and minimizes pores over time Delivers all-day feather-light, naturally radiant finish Protects against UVA/UVB rays with broad spectrum mineral SPF 20 *Based on a clinical test by an independent lab