Johnson's Baby Shampoo provides a mild, gentle clean that won't irritate your baby's eyes during bath time. Specially formulated for fine baby hair and delicate scalp, this gentle cleansing baby hair shampoo gently washes away dirt and germs as it leaves your little one's hair soft, shiny, clean and smelling baby fresh. The Johnson's No More Tears formula is as gentle to the eyes as pure water and won't irritate baby's eyes during bath time. This tear-free baby shampoo is hypoallergenic, pediatrician-tested, and free of parabens, phthalates, sulfates, and dyes. For over 125 years, Johnson's formulas have been specially designed for baby's unique and delicate skin and hair. We collaborated with and listened to 11,500 parents, midwives, and pediatricians around the world. Made in Italy Wet baby's hair with warm water, apply shampoo, gently lather and rinse. Questions? 866-JNJ-BABY; Outside US, dial collect 215-273-8755. ©Johnson & Johnson