Keep that white coat looking bright and fresh with Veterinary Formula Smart Coat Complex Snow White Whitening Shampoo. This pet shampoo works to cleanse, moisturize, and brighten white coats. The thoughtful formula helps gently remove stains, yellowing, and dinginess without the use of bleach or peroxide. Vitamin E and green tea extract help nourish skin and maintain a soft, fluffy feel. Plus, the blue coral citrus fragrance will leave your pup smelling fresh long after bathtime is over. With no harsh ingredients, this shampoo is gentle enough for frequent use and may be repeated if necessary. For best results, follow with Veterinary Formula Ultra Oatmeal Moisturizing Conditioner and finish with Gloss and Glide Detangler and Conditioner Spray (each sold separately). Safe for use on dogs, cats, and horses.