5 EASY MINUTES. This formula eliminates grays for a thicker, fuller look. More guys trust their facial hair to Just For Men® Mustache & Beard because our beard dye is specially designed for coarse facial hair. In 5 minutes, the gray is gone. As a bonus, facial hair feels softer and more manageable. It's made with biotin, aloe and coconut oil. Can't decide between two shades? Try the lighter one first. You can always go darker later. Made with biotin, aloe and coconut oilFeels smooth and gentle on skinEasy to apply