How did we get our start? Our team of hair experts is made up of hair & beauty manufacturers and salon owners. We’ve made it our mission to bring our expertise to as many heads as possible. What makes our products unique? From reusing and reducing plastic in our packaging to dedicating our products to being cruelty-free and 100% vegan, the Bold Uniq difference is in our attention to what matters most. Why do we love what we do? Bold Uniq celebrates self-expression and enabling our customers to live their best lives. We believe that true happiness comes when we can fully be and feel ourselves. STAY ICY COOL BLONDE - The Bold Uniq purple hair mask for blonde, platinum, gray, or silver hair is the perfect gloss treatment for revitalizing color-treated hair. Removes brassiness and yellow tones while conditioning the hair at the same time.SAY NO TO DRY & DAMAGED HAIR - Strengthen color-treated hair with a hydrating formulation of natural oils like coconut and marula oil. This purple conditioning mask also provides the perfect lightweight hair mask for all hair types.NEUTRALIZE BRASSINESS - This is the perfect product for toning bleached hair that's gotten brassy over time. The purple - violet colored mask subtly neutralizes brass for blonde, platinum, gray, or silver colored hair.BLONDE HAIR, DO CARE - Protect your locks with a scientifically-formulated blonde toner that absorbs UV rays from the sun to protect hair against color-fade and maintain vibrancy for salon fresh, healthy-looking hair.PARABEN & SULFATE FREE - Stylists worldwide recommend this vegan bleached hair mask made with soy protein, vitamin B5, and super oils for high-quality, at-home hair care. Regular toning will strengthen dry, damaged hair.