New Colgate Total SF Whitening Toothpaste has a breakthrough formula that fights bacteria on teeth, tongue, cheeks and gums for Whole Mouth Health. New Colgate Total with stannous fluoride also offers more benefits than ever including sensitivity relief, improved enamel strength* and odor neutralization* (*based on in vitro studies) Provides 42% more sensitivity relief than a regular fluoride toothpaste while removing and preventing surface stains. Toothpaste that provides 10 benefits to improve oral healthFormulated with a breakthrough formula that fights bacteria on teeth, tongue, cheeks, and gums for whole mouth healthHelps to prevent plaque, tartar, cavities, and germs for an extra healthy smileSuitable for daily use to maintain good oral hygiene.