Crest Kids Enamel + Cavity Protection Toothpaste rebuilds tooth density for stronger teeth by fortifying weakened enamel and comes in a fun Strawberry Flavor. The Enamel + Cavity Protection formula is our most advanced kids formula and is our best protection from the #1 Kids Toothpaste Brand in America. Helps protect enamel from sugars and acids* and contains fluoride to fight against cavities. Brush away plaque build-up and help prevent cavities by adding Crest Kids Enamel + Cavity Protection Toothpaste into your child's daily oral care routine (brushing twice a day as recommended by dentists). Designed for Kids Ages 6+. ADA Accepted. Our Best Protection for Kids from the #1 Kids Toothpaste Brand.*strengthens enamel to protect from plaque acids with regular brushing Strawberry flavor: This toothpaste has a strawberry flavor that kids will love.Fluoride: This toothpaste contains fluoride, which helps to prevent cavities.Soft bristles: This toothpaste has soft bristles that are gentle on kids' teeth and gums.Fun design: This toothpaste comes in a fun and colorful design that kids will love.ADA Accepted: This toothpaste is accepted by the American Dental Association, which means it is safe and effective for use.