Activated charcoal (made from sustainable bamboo) is nature's way to epically whiten teeth, detoxify your mouth, and freshen your breath like nobody's business. here at hello, we believe in a brusher's right to choose, so this charcoal paste contains fluoride, which helps to prevent cavities and strengthen enamel. if fluoride isn't your thing, we have a fluoride free charcoal paste, too. and don't worry, our charcoal toothpastes have been specifically formulated to be gentle enough for daily use. Toothpaste that polishes and cleans teeth, removes surface stains, prevents cavities, and freshens breathContains activated charcoal that whitens teeth by removing surface stainsVegan, SLS/sulfates-free, artificial sweeteners/flavors-free, parabens-free, microbeads-free, and triclosan-freeFluoride-freeContains friendly minerals that naturally whiten teeth without peroxideSafe for enamel and everyday useFresh mint flavor that tastes awesome