What it is: Bridging the gap between makeup and skincare, ILIA’s True Skin Radiant Priming Serum does more than create a perfect base for makeup application. Utilizing ingredients like Hibiscus Extract, Aloe and Beta-Glucan, this silicone-free primer helps to firm, moisturize and soothe skin, while protecting it from harmful environmental factors that cause aging. How it works: Upon application, the serum has a tightening effect that diminishes the look of pores and fine lines, while improving skin texture on dry down for a silky and soft-to-the-touch feel. Skin is left with a radiant glow and prepped for effortless makeup application that lasts. 1fl oz | 30 ml