The Titan 30 Can Zipperless HardBody® Cooler keeps ice up to 3 days and includes a “flip-open”, patented Zipperless™ lid that provides quick access to food and drinks as well as an insulated front pocket. The interior of the cooler features Deep Freeze™ Performance Insulation with radiant heat barrier and triple layer ColdBlock™ base for superior cooling. The cooler includes a durable HardBody® liner with SmartShelf™. The SmartShelf™ allows you to keep hard stuff like drinks separate from soft stuff, so sandwiches and other soft foods don’t get crushed. If you want to use the entire liner, the SmartShelf™ easily removes to provide one large compartment. Designed for convenience and usability, this cooler also features an adjustable Backsaver® shoulder strap with anti-slip shoulder pad that centers load weight for easier carrying and a durable, easy clean, water and stain repellent exterior. Pack your cooler like a pro! Watch this video here. KEEPS ICE UP TO 3 DAYS! The 100% “Keeps Ice” test is an industry standard test that’s used as an effective way to compare the relative performances of different coolers. The real life scenario shown above is provided to help you plan your cooler contents based on the amount of time you will need to keep the contents cold.