Itely Colorly Optimus Professional Permanent Hair Color • 100% Vegan Permanent Hair Color Colorly Optimus is Itely Hair Fashion’s most advanced permanent colour for the professional stylist and ingredient savvy modern client. A colour that harnesses plant power with bond protection built in, has 0.2% ammonia and lowest possible PPD without compromising on exceptional lasting colour results and incredible condition on the hair. It's all about the finish. Colorly Optimus provides bold and elegant results with a lighter, brighter and warmer finish.• Colorly Optimus 96 Shades In 20 Color Series • Colorly Optimus is technologically superior professional color designed with dedication to hairdressers who are looking for a color that is:• Easy to Apply• Fast Application• Long Lasting And Perfect Even Coverage• Pleasant Fragrance • Predictable ResultsColorly Optimus is designed for the client who is looking for:• Perfect Coverage From Root To Ends On All Hair Type• Natural Looking & Vivid Color• Long-Lasting ResultsMediterranean Blend is a new technology created by a mix of organic Italian fruit and plant extracts (Grape, Apple, Lemon and Wheat Bran) for skin renewal, greater hair beauty and more color longevity.• Prepares the hair to accept hair color with great efficacy, allowing COLORLY OPTIMUS to contain an even LOWER percentage of ammonia• Seals the cuticle after the color reaches its target level, for even greater color longevity. Keeps mineral deposits from entering the hair shaft between services!• More brilliant shiny final result from root to ends• Perfect color accuracy and balance• Application after Application....E-PLEX Bond Repair is a proven technology designed to restructure and protect the bonds broken or damaged during the service. E-PLEX Bond Repair also contains 7 precious vegetable oils and butters that strengthen, add shine, and protect the hair during the service and after. No additional timing or change in developer required!E-PLEX Ingredients:• COCOA butter for nutrients, anti-frizz, and moisture• MANGO butter for anti-oxidants• OLIVE oil to revive and reinforce the hair• COTTONSEED oil for nutrients and moisture• ALMOND oil anti-inflammatory and anti-aging properties• AVOCADO oil for moisture• SOYBEAN oil to nourish and protect E-PLEX Bond Repair advantages• Rebalance porosity in the hair from root to ends• Improves strength, maintains volume & eliminates frizz• Improves brightness and elasticity of hair• Nourishes the hair to strengthen and improve overall hair health• Free radical protection for a more vibrant and longer-lasting hair color