Bring a touch of indulgence to wash day with Hairitage Sweet Apple Santal Volumizing Shampoo. Made with 12 ingredients or less, this formula gently cleanses and removes dirt, oil and product build up while leaving hair fuller-looking, lifted and voluminous. Delivers up to 2x more volume after one use and lasts up to 72 hours*. Infused with a clean and hypoallergenic fragrance that smells like crisp, sweet apples layered with warm, creamy sandalwood. *when used with Volumizing shampoo and conditioner system together vs untreated hair