As if our Miracle Shampoo wasn’t enough, we’ve now combined it with hair’s favorite fighter, keratin! It’s a 10 Miracle Shampoo Plus Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. This shampoo protects color, shields against heat styling and environmental damage, and leaves hair bouncier and softer with every use. Plus, it smells amazing and will have you mistaking your shower for the spa in no time! Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging. Keratin Amino Acids an Hydrolyzed Keratin: restores lost moisture to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place Panthenol: a highly effective moisturizer, fortifier and anti-oxidant 10 Benefits:  1) Keratin Protein infused 2) Helps restore moisture 3) Increases shine 4) Nourishes dry hair 5) Decreases frizz 6) Preserves hair Color 7) Improves elasticity  8) Provides UV protection 9) Locks out humidity 10) Helps prevent breakage How to: Apply to wet hair with massaging motion. Rinse thoroughly.  Styling Tip: Work through hair using flat hands to avoid excessive tangles.  Rinse gently and thoroughly with warm water. Packaging may vary PLEASE NOTE:Fragile hair (including, but not limited to, highly bleached hair) may snap or break with overuse of Keratin based products.