Nourishing, non-sticky lip oil formulated with skin-mimicking ingredients to effectively hydrate delicate lip skin while giving your pout some color. Made with upcycled plum oil and MaxiLip to hydrate, and triolein to help deliver ingredients, we're here to smooth out your lips for a fuller, softer pout. Available in 4 sheer but buildable shades in refillable packaging. 98% of users reported their lips felt hydrated after the first use.** **Based on a consumer study of 49 subjects after 4 weeks of using Plumptuous Lip Jelly. Helps with: Anyone looking to add color while hydrating lips. Why we created it: - Typical lip plumping products have stinging ingredients, but with Plumptuous Lip Jelly, your pout stays hydrated, feels nourished, and gently build volume over time —stinging not included! - Our oil-based formula is made with skin-mimicking ingredients to help fill in any cracks and seal in moisture while adding a sheer but buildable wash of color. - Plumptuous Lip Jelly also features an easy-to-replace refill component and a reusable metal applicator that eliminates 76% of plastic in future purchases.