Formulated with Rice Tien Protein, clinically proven to increase hair volume over 20% in just five washes and improve appearance of natural shine. Cleanses and strengthens thin, fine, & damaged hair Why You'll Love This: Rice Tein NPNF ® helps fortify hair to prevent damage and promotes a healthy appearance1 Rice Tein NPNF ® boosts shine in dull, dry hair 88% Bio-based formula Free of parabens, phthalates, silicones, SLS & SLES Made in USA, cruelty-free, color-safe Fully recyclable packaging and made with PCR (post-consumer recycled) material 1 All trademarked ingredients referenced under license; copy points reflect the supplier-approved claims. How To Use: Wet hair thoroughly, then massage shampoo into the scalp to create a rich, bubbly lather. Focus on the top, sides, and back of the scalp. Continue massaging for 2 minutes to lift dirt and buildup. Rinse thoroughly with warm water. Follow with Kitsch Strengthening Rice Water Protein Conditioner (sold separately). Pro Tip: If you love this formula, try our travel friendly, TSA-approved Kitsch Strengthening Rice Water Shampoo Bar - perfect for travel & gym bags!