Formulated with Coconut Oil to provide the ultimate hydration boost Cleanses and moisturizes kinky, curly, & coily hair Leaves hair feeling softer, shinier, and easier to manage from root to tip Why You'll Love This: Formulated with Coconut Oil to provide the ultimate hydration boost 86% Bio-based formula Free of parabens, phthalates, silicones, SLS & SLES Made in USA, cruelty-free, color-safe Fully recyclable packaging and made with PCR (post-consumer recycled) material How To Use: Wet hair thoroughly, then massage shampoo into the scalp to create a rich, bubbly lather. Focus on the top, sides, and back of the scalp. Continue massaging for 2 minutes to lift dirt and buildup. Rinse thoroughly with warm water. Follow with Kitsch Moisturizing Coconut Oil Conditioner (sold separately). Pro Tip: If you love this formula, try our travel friendly, TSA-approved Kitsch Moisturizing Coconut Oil Shampoo Bar - perfect for travel & gym bags!