Adore Semi-Permanent Hair Color is a new and innovative hair color that will infuse each strand with a vibrant burst of luxurious color without the use of ammonia, peroxide, or alcohol! Adore hair color's exclusive formula offers a perfect blend of natural ingredients providing rich color, enhancing shine, and leaving hair soft and silky. Available in 40 beautiful, vibrant colors to bring out the creative side in you. Adore will never damage your hair, so color as often as you like without any worries. Hair is nurtured with penetrating conditioners while vibrant colors are deposited for truly intense results. Semi-permanent No ammonia, peroxide, or alcohol Vibrant colors in over 40 different shades