Meet the all new ZUMA by PackIt. Big enough to carry a picnic or for those heading off to a party with a few drinks. Great for those meal prepping. PackIt is the smartest and simplest way to keep food and drinks cool anywhere. It's a foldable, FREEZABLE bag that works just like a refrigerator on the go, continually chilling items for hours.The secret is a special freezable gel built into the walls of the bag. Simply store the entire bag in the freezer overnight. Once the bag is frozen, its walls generate waves of cold air that chill your food and drinks from all sides. No ice packs needed. Ever! Keeps contents cool for up to 12 hours (Ambient temp dependant) Freezes overnight Gel lined walls Constructed of non-toxic poly canvas. PVC and BPA free Features a Shoulder strap and zip pocket for accessories Folds flat and freezes overnight (12 hours) Roomy design fits large containers Interior wipes clean: spot clean exterior W16 x D31 x H23cm