0/00 Pure Shine, The Wella Koleston Perfect ME+ Permanent Creme Haircolor Dye is the pinnacle of professional hair coloring. With its uncompromising color performance and innovative technology, this hair dye delivers true-to-tone color while protecting your hair from damage.Using ultra-precision ME+ dye technology, this hair dye ensures that you achieve the exact shade you desire. Say goodbye to dull, uneven color and hello to vibrant, lustrous locks. Additionally, the inclusion of Metal Purifier helps prevent hair damage caused by metals, leaving your hair healthy and strong.Not only does this hair dye deliver exceptional results, but it also prioritizes ethical and sustainable practices. It is vegan and dermatologically tested for skin irritation, ensuring that it suits a wide range of individuals. However, it is important to note that an allergic reaction may still occur, so it is recommended to perform an Allergy Alert Test prior to use.Nature lovers will be pleased to know that this hair dye is made with up to 85% naturally derived ingredients, depending on the shade. It also comes in an environmentally friendly packaging, with the tube made from 95% post-consumer recycled aluminum and the cap made from post-consumer recycled polypropylene.Suitable for all hair types, this hair dye offers up to 3 levels of lift, allowing you to achieve your desired level of brightness. Whether you prefer vibrant reds, deep browns, special blondes, pure naturals, or special mix shades, the Wella Koleston Perfect ME+ Permanent Creme Haircolor Dye has a wide range of options to choose from.Experience the power of true-to-tone color and hair protection with the Wella Koleston Perfect ME+ Permanent Creme Haircolor Dye. Transform your hair into a work of art while being kind to the environment. Say goodbye to dull, lackluster hair and say hello to vibrant, radiant locks that will turn heads wherever you go.