What makes this routine so effective? The skin around the eyes is the thinnest on the body, making it the first to show signs of aging. Retinoids have long been the gold standard for signs of aging, but traditional retinoids are too hard for around the eye area. HPR Eye Cream utilizes the breakthrough new retinoid, HPR, which has been shown to be as powerful as retinol, but without the harsh side effects. Brightening Eye Masks are a quick treatment infused with anti-aging ingredients to hydrate, de-puff, and visibly tighten the eye contour. This powerful duo delivers impressive results to help  Tip: Put eye masks in the fridge for a fresh and cooling treatment! What this kit includes: HPR Eye Cream: A revolutionary eye cream featuring the newest member of retinoid royalty, Hydroxypinacolone Retinoate (HPR), as well as peptides, allantoin, and vitamin E. HPR delivers retinol-like results, without irritation, making it safe for sensitive skin. HPR Eye Cream helps to dramatically reduce the appearance of fine lines, wrinkles, dark circles, and puffiness while protecting and soothing the delicate eye area. Brightening Eye Masks: Radiance-boosting, hydrating eye masks. A powerful blend of caffeine, hyaluronic acid, niacinamide, and licorice helps dramatically improve the appearance of puffiness and dark circles. This duo helps visibly improve skin by promoting the turnover of dead skin cells, leading to visibly smoother, more even-toned skin.  NOTE: For any retinoid product, it is best to be used in PM but if used during AM, at least SPF 30 sunscreen is recommended.