Forget lip darkening. Forget the obnoxious smell. Forget the mess and goop. This is a healing lip gloss for mature lips that’ll plump your pout up. In your 50s, 60s, and beyond. PrimeLip Gloss is a revolutionary formula that stays on all day — made with smoothing and softening emollients like Vitamin E to improve volume, moisturise chapped lips, and provide nonstop nourishment.