Lids that look like a masterpiece. Eyes that are youthful, lifted, wide-awake. With multi-dimensional pigments…. With jewel-like shimmers that suit you… We’ve labored for 18 months to create PrimeEyes Brightener. Nourishing, illuminating eyeshadow serving women over 50. Creamy, light-reflecting base. Gives an instant eye lift effect. Erases darkness from around mature peepers. Blurs fine lines & wrinkles. Claim your pretty privilege. Dull & tired no more.