PURA D'OR Original Gold Label Shampoo and Deep Moisturizing Conditioner -clinically tested formulas proven to reduce hair thinning due to breakage, increase volume, strength, and shine.* Our proprietary blend of 17 key active ingredients, organic extracts, and essential nutrients nourish hair to boost strength and resist breakage. Packed with a powerful blend of Biotin, Nettle, Pumpkin Seed, and Black Cumin Seed Oil to increase volume and thicken hair.